As the creative director for small Toronto jewelry designer, I end up having to wear several hats within my role as the creative director; as I am involved in the creative process on every level.
The designer and I look at jewelry together and decided what should be featured in upcoming campaigns. From there I take the jewelry, select/hire the models and plan the shoot. During the shoot, I work as the hairstylist and makeup artist, I also style the model and work as the photographer. This way I have full control over the final image and I am able to make sure every step of the creative process aligns with the brand. Additionally I edit and produce the final images for the designer – creating her marketing collateral, and content for her website, and social media.
Because I am heavily involved with the image and brand of Her Pretty Bird, I also act as a consultant for the UX/UI design of herprettybird.com.
I was also recently featured in the first edition of Kaleidoscope – A publication out of Ryerson University that showcases student artists from the Faculty of Communication and Design. Kaleidoscope’s mission is to build a collective identity through the faculty, provide an accessible platform, and promote creation and collaboration between creative fields. Below is the spread in Kaleidoscope which I am featured in: